Know your customer, boost your sales
Technology has made it easier than ever for customers to shop whenever, wherever. If you’re not giving them what they want, they’ll find it somewhere else – quickly and with little hassle.
Research shows that 64% of customers want personalised offers from retailers. If they’re not getting that level of service from you, 52% won’t think twice about switching brands.
We can help you to anticipate your customers’ needs – often before they know what those needs are themselves.
Here’s how:
- Smart inventory and supply chain management: Analyse transaction data as it happens, so that you know exactly what stock to order and when. Save on labour and transportation costs and drill down into individual products to see how many units you’ve sold today, how many you’re likely to sell tomorrow, and if you have enough stock on hand.
- Get a 360-degree view of your customers. Pull data from POS systems, social media, wearable devices, and everywhere else to create a comprehensive picture of individual customers. Monetise this data to create superior, personalised omnichannel customer experiences – whenever, wherever, and however.
- Get precise with marketing. By removing bottlenecks in real-time data processing, you can create personalised recommendations / offers to customers while they’re browsing the shelves. Add AI to the mix to predict what they’re shopping for, to optimise the customer experience.
Don’t know what your customers want? We can help. Contact us.